Art Begins with People
Promo Videos for Artists
My Process
Step 1: Pre-Production Planning
We'll start by working closely together to understand your art practice, vision, goals, and budget. This stage includes discussing your artistic philosophy, deciding on the filming location (such as your studio), and writing a short narrative about your work. The goal is to capture you in your creative process and ensure the final video reflects both your unique story and your marketing goals.
1. Video Builds Trust and Connection:
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Unlike photos alone, video captures your voice, gestures, environment, and passion—the things that make your work human and relatable.
2. People Spend More Time Watching Videos:
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text. (Source: Insivia)
Websites with video increase the average time a visitor stays by 2.6x. (Source: Wistia)
3. Video Boosts Engagement:
On social media, video content gets 1200% more shares than text and image content combined. (Source: Wordstream)
Artists who use video on Instagram or YouTube tend to see more comments and saves—because people feel more connected.
4. Search Engines Love Videos:
Adding video to your website makes it 53x more likely to rank on the first page of Google. (Source: Forrester Research)
Google prioritizes content that’s rich, dynamic, and keeps people engaged—video does all three.
5. Video Sells Without Selling:
A well-made video shows your process, purpose, and personality—making people more likely to buy your work or book your services.
When buyers see the artist behind the work, they feel a deeper emotional connection to the piece.
6. You Control the Narrative:
Whether it’s your studio story, your methods, or the meaning behind your work—video lets you tell it your way, not just through captions.
