Art Begins with People
Promo Videos for Artists
My Process
1. Video Builds Trust and Connection:
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Unlike photos alone, video captures your voice, gestures, environment, and passion—the things that make your work human and relatable.
2. People Spend More Time Watching Videos:
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text. (Source: Insivia)
Websites with video increase the average time a visitor stays by 2.6x. (Source: Wistia)
3. Video Boosts Engagement:
On social media, video content gets 1200% more shares than text and image content combined. (Source: Wordstream)
Artists who use video on Instagram or YouTube tend to see more comments and saves—because people feel more connected.
4. Search Engines Love Videos:
Adding video to your website makes it 53x more likely to rank on the first page of Google. (Source: Forrester Research)
Google prioritizes content that’s rich, dynamic, and keeps people engaged—video does all three.
5. Video Sells Without Selling:
A well-made video shows your process, purpose, and personality—making people more likely to buy your work or book your services.
When buyers see the artist behind the work, they feel a deeper emotional connection to the piece.
6. You Control the Narrative:
Whether it’s your studio story, your methods, or the meaning behind your work—video lets you tell it your way, not just through captions.
